According to the BBC, web usability guru Jakob Nielsen's latest report finds web users less tolerant and patient when it comes to web sites. Web users have always been ruthless and now are even more so..
"People want sites to get to the point, they have very little patience...I do not think sites appreciate that yet, they still feel that their site is interesting and special and people will be happy about what they are throwing at them."
It's a big challenge for brands to get their emotions, richness and feelings across, when all a user wants to do is find out the price of a product. Increasingly I think businesses investing in the web need to create time rather than buy time. I guess this is all about options and navigation, allowing the user to get to a place fast if they need to, but according to Dr Nielsen, most want brands to get on with it.
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