Evolution Advertising

Employee Generated Content

Southwest Airlines flight attendant David Holmes has become something of a minor Internet hit after passengers posted cellphone videos of his hip-hop inspired takes on the standard cabin announcements.

Brands, esepcially in the UK, are trying more and more to distinguish themselves through their staff, who are now seen as the front line of a brand. B&Q, Asda, Sainsbury's and more all want to show their authenticity and fluffy personality, which makes perfect sense.

The disturbing thing is though someone, somewhere is now probably trying to sell this clip....